July 28, 2025

Caftan Favorites on Sale!

July 28, 2025/ Gen Sohr

similar caftan / sandals / sunglasses / similar bag / similar earrings / bracelet

We can’t resist a great caftan – they’re our go-to for sunny vacations as well as just lounging at home. Over the years we’ve owned and loved this particular style in many different patterns so we were excited to see a few versions on major sale right now like this striped paisley cotton print and this floral silk style. A few new non-sale prints that we think are totally worth paying full price for include this one and this one! Our latest collaboration with Printfresh includes multiple caftan styles in fun prints with details like ruffles and ric-rac, and right now you can save 25% off of the full collection when you use the code ‘GEN25’ at checkout! We recently bought this linen caftan from J.Crew and it’s quickly become a summertime staple…today you can save an extra 70% off of the already marked down price, making it just $32! There is also a shorter version that is available in solids and a pretty block print, and both are included in the sale. Happy shopping!

July 24, 2025

Current Crushes!

July 24, 2025/ Gen Sohr

We’re excited to share our latest installment of crushes — just click or tap directly on the items above or in the gallery below for all of the details! We’ve started thinking about fall fashion so it’s the perfect time to stock up on our favorite cashmere pieces from J.Crew while they’re up to 40% off…we own and love this shrunken crewneck style and this classic fit version in multiple colors. The Nordstrom Anniversary Sale is still going on this week and lots of great finds are left online…we’ve rounded up our favorite picks here! The Serena & Lily Tent Sale deals just got even better with an additional 20% off of already marked down prices…we’re eyeing this rattan mirror, these embroidered sheets and this pretty bed. In case you missed the news: our pattern-happy Printfresh collaboration is 25% off right now when you use the code ‘GEN25’ at checkout. Happy shopping!

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P.S. Are you following Pencil & Paper Co. on the LikeToKnow.it app yet? If not, this is an easy way to shop all of our favorite finds, including additional app-exclusive content just for subscribers! Just sign up on your phone and you can get started right away!

July 21, 2025

What We're Eyeing & Buying!

July 21, 2025/ Gen Sohr

black dress / espadrilles / floral dress / cardigan

We’ve rounded up a peek at what we’re loving right now, including some great deals you won't want to miss like this striped shirtdress, these barrel leg jeans and this side-tie skirt. We’re big fans of Lake Pajamas so we’re taking advantage of their summer sale…our cart includes this pima set and these seersucker PJs. Many new J.Crew styles are 30% off, and already marked down sale items are an additional 60% off…we’re eyeing this linen mini dress, this striped boatneck tee and this cinched-waist shirtdress. The Nordstrom Anniversary Sale is still going on so be sure to check out our favorite picks here. Happy shopping!

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Photography by Jessica Amerson

July 17, 2025

Current Crushes!

July 17, 2025/ Gen Sohr

We’re excited to share our latest installment of crushes — just click or tap directly on the items above or in the gallery below for all of the details! The Nordstrom Anniversary Sale is going on this week and lots of great deals are still available…we’ve rounded up our favorite picks here! You can save 30% on many new J.Crew styles today; we’re eyeing this tie-shoulder maxi dress, this striped pullover sweater, this reversible one-piece swimsuit and these pearl cluster earrings. The Serena & Lily Tent Sale includes lots of must-haves like these embroidered sheets, this knotted rug and these rattan and brass side tables. New styles just got marked down at Julia Amory…we’ve got this silk dupioni dress and this paisley midi in our cart. In case you missed the news: our pattern-happy Printfresh collaboration is 25% off right now when you use the code ‘GEN25’ at checkout. Happy shopping!

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P.S. Are you following Pencil & Paper Co. on the LikeToKnow.it app yet? If not, this is an easy way to shop all of our favorite finds, including additional app-exclusive content just for subscribers! Just sign up on your phone and you can get started right away!

July 15, 2025

Steals & Deals!

July 15, 2025/ Gen Sohr

dress / blazer / shoes / earrings / similar bag / nail color

We can’t resist a great deal, and of course we had to share our latest finds with you too! Our summer whites worn above are on major sale today…don’t miss this eyelet dress, this tuxedo blazer and these darling shell earrings, and you can find even more J.Crew sale styles significantly marked down here! Tuckernuck has an amazing two-day sale going on right now, and we’re adding so many pretty picks to our cart like this lace midi dress, these embellished flats, this striped shirtdress and this belted block print dress. The Nordstrom Anniversary Sale is under way and we’ve sorted through all of the best offerings and rounded them up here! If you’ve been eyeing styles from our Printfresh collaboration, be sure to take advantage of 25% off the full collection when you use the code ‘GEN25’ at checkout. The Serena & Lily Tent Sale is going on right now and it includes so many of our favorites like this rattan chair, this upholstered stool, these placemats and this blue and white area rug. We’re big fans of Rebecca de Ravenel’s jewelry and you can save 40% on everything sitewide right now…we’re snapping up these sparkly drop earrings and this chinoiserie-inspired pair. Happy shopping!

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Photography by Jessica Amerson